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Sweet Years 20 years logo


Twenty years later, the SWEET YEARS brand celebrated its anniversary with its founders, Bobo Vieri and Paolo Maldini, along with many footballers, figures from the world of entertainment, fashion, and numerous friends, testifying that despite the passage of years, the red heart still beats strongly in their hearts! It was indeed in 2003 when SWEET YEARS made its first appearance: after one of Bomber Bobo Vieri's many goals, a unique red heart appeared as he lifted his shirt! Enthusiasm, positive thinking, good living, and respect have always been the intrinsic values of the heart brand, which, in 20 years since its debut, has been worn by millions of people without distinction of age, gender, or race, thanks to its clothing and accessories of all kinds. Friendship, passion, and sports, an unconventional and winning corporate mission.



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